when you're looking for a design firm:
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We think that you should be partners with your design firm, not a slave being worked over for a new portfolio piece;
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We think that your concerns are our concerns - we know that we only look good if you look good;
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We think that you deserve to hear things the way they are because while it's your money being spent, it's our reputation being bought. We'll let you know when we think something is a bad idea;
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We think you deserve the best and should know that having the best doesn't always mean spending the most. You can throw a pile of money onto a pile of crap but in the end, it's still just a pile of crap.
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We think that good design should be accessible and available to everyone, whether it's a business card or a 200 page catalog. If your message is getting lost because of poor design, it's time to think about making a change.
No flowery mantras, no mission statements.
Just good solid design work that won't break your budget.